Meet Your Customer.
Sometimes, your customer feels miles away, literally or figuratively. And the person who actually uses your product may not be the one purchasing it from you. There may be dozens of people between those making your product and those using your product, so how can you bring your customers to life at every level of your organization to ensure that products are being inspired by and designed for those who will use them?
Using best practices and established techniques from Imbue Partners walks you through the process of bringing your customer to life. By creating customer personas, your entire organization can discuss the market you serve as a living, breathing person, responding to their needs as if they were right there in the room.
Contact us to learn more.