Imbue Partners

People are the focus of
everything we do.

One of our main goals is to make life better for everyone we work with. By designing transformative experiences — from those of our clients and their teams to patients, caregivers, and healthcare providers — we tap into and activate the critical motivators of positive change.

By Unlocking the
Power of People

Patient/Stakeholder Centricity

We design transformative experiences to improve the lives of patients living with rare diseases, biopharmaceutical employees, and other stakeholders by tapping into motivators of positive, sustainable change.

“Tell me and I forget. Teach me and I remember. Involve me and I learn.” –Ben Franklin

By Unlocking the Power of People

Patient/Stakeholder Centricity

We design transformative experiences to improve the lives of patients living with rare diseases, biopharmaceutical employees, and other stakeholders by tapping into motivators of positive, sustainable change.

“Tell me and I forget. Teach me and I remember. Involve me and I learn.” –Ben Franklin

With the Art and Science of Narrative

Narrative Power

We align the head and the heart while practicing the art and science of shaping compelling narratives that galvanize change through all phases of our work for clients in the Life Sciences.

“Humans are pattern-seeking, story-telling animals trying to make sense of their world.” —Michael Shermer

With the Art and Science of Narrative

Narrative Power

We align the head and the heart while practicing the art and science of shaping compelling narratives that galvanize change through all phases of our collective work for clients in the Life Sciences.

“Humans are pattern-seeking, story-telling animals trying to make sense of their world.” —Michael Shermer

By Asking Questions
that Illuminate

Appreciative Inquiry

We partner with our biopharmaceutical and medical technology clients—we don’t consult to them. Our focus is on asking discerning questions, exploring possibilities, and making joint discoveries—not on telling you what to do.

“It is not the answer that enlightens, but the question.”—Eugene Ionesco

By Asking Questions that Illuminate

Appreciative Inquiry

We partner with our biopharmaceutical and medical technology clients—we don’t consult to them. Our focus is on asking discerning questions, exploring possibilities, and making joint discoveries—not on telling you what to do.

“Humans are pattern-seeking, story-telling animals trying to make sense of their world.” —Michael Shermer

By Looking at The Brain and Our Behavior

Cognitive Insights

We apply cognitive insights from behavioral sciences to understand and exercise the connection between how our brains work and how we act. As a result, the customized patient engagement and operating models, strategies, and tactics that we develop with our clients are more effective.

“Yesterday I was clever, so I wanted to change the world. Today I am wise, so I am changing myself.” —Rumi

By Looking at The Brain and Our Behavior

Cognitive Insights

We apply cognitive insights from behavioral sciences to understand and exercise the connection between how our brains work and how we act. As a result, the customized patient engagement and operating models, strategies, and tactics we develop with our clients are more effective.

“Yesterday I was clever, so I wanted to change the world. Today I am wise, so I am changing myself.” —Rumi

With Experience-
driven Design

Experiential Design

We believe that building on our clients’ strengths is foundational to their growth and to sustainable, positive change. We orchestrate compelling ways of working together through carefully designed experiences and co-creation to achieve enduring solutions for both organizations and rare disease communities.

“Nothing is ever real until it is experienced.”
—John Keats

With Experience-driven Design

Experiential Design

We believe that building on our clients’ strengths is foundational to their growth and to sustainable, positive change. We orchestrate compelling ways of working together through carefully designed experiences and co-creation to achieve enduring solutions for both organizations and rare disease communities.

“Nothing is ever real until it is experienced.”—John Keats