Building customer relationships, one benefit at a time.
Building a go-to-market strategy (“Where to Play”) brings you to the obvious next step – How To Win. It’s at this point that we work with you to craft differentiated and compelling value propositions for your key market segments. Here we articulate the specific reasons your product is superior to the alternatives, and plan the best ways to get that message to your customers.
- Prioritizing targets
- Creating personas
- Territory segmentation
- Account planning
- Team configuration
- Forecasting processes
Which customers are the most likely to buy?
What are the customers’ buying motivations and decision processes?
How should we initiate and build a relationship with the market?
How can help the sales team forecast reliably?
Contact Imbue Partners.