Because knowing where to play is the first step in how to win.
Where to Play consists of defining the addressable market and most relevant competitive set, identifying and sizing opportunities and targeting select customer segments in the market.
Once you know who you’re trying to communicate with, you can easily identify the message, media and frequency of interaction to create the most awareness in your market, and the most positive experience for every client.
- Market definition
- Market sizing and prioritizing
- Opportunity forecasting
- Competitive analysis
- Market disruptors
- Persona development
Should we segment our market by size of business, geography or specialty?
How big is each market? How ready are they to buy our offerings?
Are there any competitive newcomers we should be worried about?
How do I make the customer real for my sales team?
Contact us to learn more.